What people do is important and who does it is even more important. Behind the GRANI brand is a sincere story from mine and Ilmira’s lives. We’ll be sure to tell you soon. And behind the brand is a team.
In just a year, we created a company, a brand and launched the production of GRANI seed bars. Production is always difficult, and food production is difficult times two. We are sincerely trying, and we want to make the grani seed bars available everywhere and to everyone!
I often say that I probably did something right in my past lives, so in this one I am very lucky with people. Each person on the team is intentional. Everyone is involved in the process as much as possible. I will talk about each of them.
In the meantime, try what we made from natural honey, sunflower seeds, flax and sesame seeds!
Irina Guda, CEO
It all started with her. Ilmira came up with the grani formula as a snack for me — when there was no time to eat, I often went hungry! — and patiently, over the years, she brought it to the ideal that we consider worthy of presenting to you. She believed in the idea of making grani on an industrial scale — for everyone and agreed to participate in it.
Ilmira is, in essence, a creator. She brought the product from the kitchen to the workshop, from the frying pan to the machine. She is strict, stubborn and demanding — in the best way. She wants everything to be beautiful, accurate and hygienic, there’s just no other way.
Perpetual motion machine. I charge everyone around me with positivity. The first consumer of grani and the ideological inspirer. At work, I often had to deal with projects, usually in the role of a financial director. This is the first project where I am the initiator and the project manager.
I myself always carry GRANI with me — just in case, and give them to everyone: my friends, my children, my coach. At some point it occurred to me that it was a good idea to start a large-scale production because Ilmira alone didn’t have the time to make enough grani even for just me. Everyone loved them and there was even a queue for the scraps. Then we experimented with flavors — this is how classic grani turned into my favorite lavender and mint flavors, and then closer to Christmas (when you especially want warmth) — mulled wine. Don’t be afraid to try! If not for courage, then GRANI with nori and wasabi would never have appeared, this is our find!
The most responsible, attentive and scrupulous of us all. The most patient. A person with an absolutely unique quality: the more difficult the task, the more interesting it is for her to take on. She’s been in the project from the very beginning, and her role is far from being limited to accounting and finance. Marina simultaneously manages to participate in almost all processes. How? We ourselves don’t understand!
Romantic Isolda is a poet and musician, but also an athlete, and all the iron of the gym rings joyfully, welcoming her! With a gentle but firm hand, she holds production. Isolda appeared in the team at the hottest time of the launch of production, and she was able to do it. She works with the men in the shop, and sometimes it seems to us that they not only respect her but are also even a little afraid of her inner strength!
Vladimir has been in our team since the launch of production. He is a person of many different skills; he easily understands all the new directions of the project and is always willing to learn more. He is clear, meticulous and efficient. Vladimir gladly picks up all ideas. Give him free rein and he might transform our production and packaging machines into a spaceship! And also, Vladimir is well-read and just an intellectual.
Tatiana is responsive and proactive, always ready for any task. Easily finds a common ground with absolutely everyone. Honest, kind and funny. And also — very fast and ready for anything, which is absolutely necessary for our project! She seems to live and work with joy, which is very inspiring and just amazing!
Oleg is exactly the person who helps us understand what the market wants and how to promote our product. He sometimes asks us difficult questions that we find really difficult to answer. Oleg is the author of the slogan «When on the verge — eat GRANI!». And thanks to Oleg, we believe more and more that our product is a cool snack!
Zhenya has a very important mission — creating a picture. The first impression of a product that you have not tried yet, that yousee for the first time on the screen is created through the image. Therefore, through this photo you need to convey emotions and talk about the product. Zhenya is a master of subject shooting. In his photographs, grani look cool, lively and tasty — exactly the way we create them!
Sergey developed serious brands for large companies. And he himself is already a brand and a sign of quality. He even designed ships and trains!
«If I want to make a brand, then only at Budanov’s!» — Irina said a couple of years ago, while still only knowing him from afar. This is a documented fact. The fact that the GRANI brand is created with Sergey is a cherished wish that came true!
